Deeply rooted in the digital, interactive and animation worlds, Federico Masini abandons his career as a CGI animator and also the traditional production company schema to found NIKO, putting its focus on new technologies, digital thinking and creating high end original content. Working for the world, he has in his repertoire projects for brands such as ALLSTATE, ADIDAS, AVIS, COCA-COLA, CORONA, DANONE, DIRECTV, FORD, GOOGLE, PWC, VISA and MCDONALD'S.

He defined himself as an entrepreneur and procreative person who strongly believes that through his knowledge as a producer, his passion for the cinema and being born from digital has the perfect and versatile mix to create powerful cutting edge content without limits.

Music, cooking and Real Madrid are also essential parts of his cosmos.