Kendrick Reid is the Senior Vice President and Executive Creative Director, Brand Strategy for BET Networks. Kendrick is responsible for developing breakthrough, brand-building creative marketing strategies and executions for all BET branded businesses, including BET, BET Her and the recently launched streaming platform BET+.

Prior to joining BET Networks, Kendrick was the Vice President and Creative Director, On-Air Brand for Comedy Central. During his tenure he lead the network through two successful innovative re-designs and oversaw the branding for the networks multi-platform initiatives garnishing numerous international PROMAX and BDA awards.

Kendrick was the Founder and Creative Director of Branded for Life, Inc., serving as creative brand consultant on projects for several television networks, including FUSE, Disney XD, Bravo, VH1 and the launch of Comedy Central International across Europe.