Project Description

We were commissioned by Spotify to create 11 videos and 25 illustrations for their 2019 Premium Campaign. The theme across the videos was ever-changing moods and the ability of music to help shape and change our feelings.

We created a character for this global campaign to work across Spotify's 72 markets and went through various iterations of clothing and style to create an easily-identifiable, modern, gender-neutral character with no specific age or race. We then focussed on the 12 moods we wished to portray, from positive and full of energy to more sombre and subtle videos. Across the series we wanted to contrast of the energetic, often comical animation with a more refined and detailed clothing.