Project Description

Final Frontier teamed up with Art&Graft to execute the complete rebrand of CCTV Kids, the dedicated children's channel of China's national broadcaster.

The brief called for a full visual make-over for the channel, creating a unique, modern on-air package including logo design and animation, idents and mixed media live action and animated promos.

Art&Graft devised a three-tier brand system to appeal to the channels key demographics, creating a series of harmonious fantasy worlds whilst incorporating the rich heritage of Chinese culture. The package includes a brand family of original characters, set to represent the channel for years to come. In total the studio delivered over 60 final assets in the package.

China Central Television is China's national broadcaster and one of the most watched television networks in the world, with more than 1.3 billion viewers per year. CCTV Kids is the broadcaster's only dedicated children's channel.